When you decided to start your business you likely looked at your existing skills as key assets supporting your goal of entrepreneurship, as you should. My question to you today is, given your skills and business track record, do you consider yourself an expert in your field and is becoming an expert even a goal for you? I know quite a few people who are
I hope you are enjoying your holidays with family and friends. Some of you are back to work; others are getting things in order to start a new year. I’m in the latter group and thought I’d share a post that will come in handy for all of us. It’s my “handy tools of the trade” post. While we’re not all in the same trade
I’m a strong advocate for “blogging for business” because I think it helps business owners to provide a more personal welcome to visitors on your website. That’s one of the reasons I’m sharing with you my friend Lynette Chandler’s popular and *free* 2012 Blog Energizer Blogging Calendar and Planner. The calendar is filled with all kinds of topics, ideas and valuable resources to help you
By now you’ve likely heard about Small Business Saturday – a day designated as such by American Express to help support the “backbone” of our nation in this wobbly economy – small businesses. American Express and thousands of other marketers are encouraging consumers to use the Saturday of the U.S. Thanksgiving weekend to go out (or go online) and shop locally in an effort to
Now that just about every viable business has conceded that they need a functional website to compete in the marketplace, what are many really doing about it? Some are paying thousands of dollars to create jazzy looking websites that look good but don’t generate sales because the content is week or confusing. Other business owners are putting great written copy on their websites but the
It’s a fact that without marketing, a business is almost guaranteed to be short lived. Marketing is the one sure way to drive potential business to your door or website. Even the most miserly, old-school entrepreneur who thinks his service alone brings business in the doors, is likely succeeding because of marketing. If his business is located in a high traffic corridor that’s location marketing.
Sometimes the challenge in running and marketing a business online isn’t so much about finding how to do it well but managing the time to simply do what’s needed. Often that requires organization. Here are 5 tips to get your business organized online: 1.If you fail to plan, you plan to fail: This is a phrase you’ve likely heard before but it is very relevant
For those of you ready to start a business online, one approach you might want to consider is to become a niche marketer. I plain terms, a niche marketer builds a website to market a topic or product for which he/she knows a lot about. As important as it is for you to know a lot about the niche you plan to market it is
Every day we hear about how fast things are changing and how it’s getting impossible to keep up with economic, social and technological change. In some respects that’s true, but in many respects some things have remained very much the same. One of those constants in life that could prove to be profitable for you is our human appreciation for “sound” advice. For example, when
For the last year or so I’ve read and listened as the chatter about mobile technology and business marketing has gone from being an interesting tactic to a mandatory marketing task for any business that wants to reach their customers. There’s no more questioning the impact of mobile technology. As smart phone technology has gotten more all encompassing allowing us to do everything from browsing
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