The online community presents a goldmine for virtually any kind of startup or existing business. There are hundreds of millions of potential customers searching for products, services and information so having your business visible online is a great way to go. However, you will need ideal organization to present your business as professional reliable solution customers can trust.
Getting your business organized online is not a one-time activity, but it should not be overwhelming if you know what to do. Here are 5 tips to help you quickly organize your online business:
Secure a domain name that reflects your brand/company name. Ideally it should be a .com
Having an online business almost always begins with having a website or platform that gives you online presence. For this, you need a domain name that will be part of the URL link people use to view your site and offers. Choose a name that reflects your business brand, products/services.
Research shows that .com domains perform better than .net and .org which are associated with networking and organizations. As a startup, you need to keep it simple and easy to understand so the customers can associate the site with its offers.
Secure “Handles/Usernames” for your brand on popular social media platforms (i.e. Twitter, Facebook, Pinterest)
Having a social media strategy is no longer an option for businesses; it is a necessity if you want to remain relevant and competitive in the modern world. This starts by carefully picking usernames//handles that are unique and easy to associate with your business.
It should be something close to your domain name or brand. Links to your social pages should be available in your official website.
Use “Google My Business” to list your business/company on Google Maps, etc
Google My Business can help local and international customers locate your business and visit your premises. This is perfect if you own premise outlets and also serves a greater purpose in terms of credibility. Customers like businesses that exist in the real world and not just online so being listed on Google Maps will help both ranking and reputation.
When you create your website make sure it is easy for people to contact you
Scam websites are known to leave no streamlined communication frameworks and you do not want potential customers thinking your business is a scam. It is important to make it as effortless as possible for visitors to contact you.
You can drop some contact information and options on your “about/contact” page including phone numbers, email addresses, postal address and online chats or any other. Make sure they are business contact numbers rather than personal contacts to separate your business from personal life.
Create a schedule to regularly update social channels/blog so that your business always appears active.
Another important aspect of getting your business organized online is to have a strict schedule that allows you to regularly update information across your online presence. Both websites and social channels require regular updating to keep visitors engaged. If people find the same information each time, they will probably stop coming back to the site.