When you decided to start your business you likely looked at your existing skills as key assets supporting your goal of entrepreneurship, as you should. My question to you today is, given your skills and business track record, do you consider yourself an expert in your field and is becoming an expert even a goal
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I’m a strong advocate for “blogging for business” because I think it helps business owners to provide a more personal welcome to visitors on your website. That’s one of the reasons I’m sharing with you my friend Lynette Chandler’s popular and *free* 2012 Blog Energizer Blogging Calendar and Planner. The calendar is filled with all
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By now you’ve likely heard about Small Business Saturday – a day designated as such by American Express to help support the “backbone” of our nation in this wobbly economy – small businesses. American Express and thousands of other marketers are encouraging consumers to use the Saturday of the U.S. Thanksgiving weekend to go out
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Now that just about every viable business has conceded that they need a functional website to compete in the marketplace, what are many really doing about it? Some are paying thousands of dollars to create jazzy looking websites that look good but don’t generate sales because the content is week or confusing. Other business owners
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It’s a fact that without marketing, a business is almost guaranteed to be short lived. Marketing is the one sure way to drive potential business to your door or website. Even the most miserly, old-school entrepreneur who thinks his service alone brings business in the doors, is likely succeeding because of marketing. If his business
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Sometimes the challenge in running and marketing a business online isn’t so much about finding how to do it well but managing the time to simply do what’s needed. Often that requires organization. Here are 5 tips to get your business organized online: 1.If you fail to plan, you plan to fail: This is a
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Every day we hear about how fast things are changing and how it’s getting impossible to keep up with economic, social and technological change. In some respects that’s true, but in many respects some things have remained very much the same. One of those constants in life that could prove to be profitable for you
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For the last year or so I’ve read and listened as the chatter about mobile technology and business marketing has gone from being an interesting tactic to a mandatory marketing task for any business that wants to reach their customers. There’s no more questioning the impact of mobile technology. As smart phone technology has gotten
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