Category: Growth

Finding a Niche For Your Business

Let’s say a small business is selling widgets. They don’t have a marketing plan – they will sell widgets to anyone. They sell a lot of widgets but not really enough to make a lot of money. They are at the point between getting by and being successful. They advertise in newspapers and sell a

Positioning Your Business in a Growing Economy

Most small businesses have experienced a tough few years but things seem to be getting easier. When the economy in general is growing, your customers are seeing more business and they will need more of what you are offering. It will be easier to generate that extra bit of revenue which makes the difference between