You’ve heard it before. You only have seconds to grab the attention of the next prospect that lands on your website. There are a few key components on your web page that can capture someone’s attention but the most powerful one is your headline. There has been a lot written about how to create a
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Doing the work of growing an independent business is a challenging but satisfying experience for the millions of people who decide to become entrepreneurs. The minute your eyes open in the morning the exhilaration begins. But by day’s end you can go to bed feeling frustrated and overwhelmed. So many business writers and coaches have
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If you’ve been on the Internet for any length of time you know that content is big business. It’s not enough to have information on your website that you think is interesting. Just like so many other aspects of your business, your website content has to be strategic. It has to be optimized.
Optimized content is like fertilizer–it will boost the growth of your business if applied in appropriate amounts. (Sorry if fertilizer isn’t your favorite metaphor but it’s spring time here and fertilizer is on my mind!).
That’s why it’s really important for small business owners to think about their search engine optimization (SEO) strategy before they launch or relaunch a website. An SEO strategy reflects the research you’ve done to identify those key words your target audience enters into search engines like Google or Yahoo, to find services or products like yours.
Your goal is to “optimize” your website so that when the search engine crawlers go out to index websites for their directory they find your site as among the most relevant for user searches defined by your selected keywords.
The SEO strategy further provides a content framework to help ensure that the content you develop includes those key words. Everything from your blog categories to post titles can and should fit into your SEO strategy.
The most important and powerful tool in your search engine optimization strategy is content. Relevant content, published frequently and optimized for your keywords can propel your website to the top of the search engine results.
Here are three strategies that can help you write and optimize your content.
I don’t think we can say enough right now about the importance of blogs – especially for small businesses. Bigger businesses can enlist all sorts of expensive consultants to spend even more money implementing high end social media promotion and main stream advertising tactics to drive traffic to their websites. Businesses on a small budget
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Making the decision to invest in small business training will truly improve your bottom line. Not only will you gain much needed knowledge, but you’ll also likely meet colleagues in these learning groups who are also small business owners and who will offer support and encouragement along with valuable ideas you may not have considered.
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