I’m a strong advocate for “blogging for business” because I think it helps business owners to provide a more personal welcome to visitors on your website. That’s one of the reasons I’m sharing with you my friend Lynette Chandler’s popular and *free* 2012 Blog Energizer Blogging Calendar and Planner.
The calendar is filled with all kinds of topics, ideas and valuable resources to help you create a truly interesting and engaging blog for your business. You may not think a blog is all that important for your business but I say it is VITAL.
Unlike a brick and mortar office or store, you can’t be there in person to welcome your visitors to your website. I think a lot of people are like me in that they won’t be ready to buy from someone unless they know a little about the person or have received a personal recommendation about the business from someone they trust.
One of the ways you can build trust and learn about a business is by reading their blog. Sure some business blogs are nothing more than glorified advertising but that’s just a reflection of someone who doesn’t know how to “blog for business.” If you’re in business for the right reasons, you likely have great interest in the products or services you sell and can share quite a bit of useful information about your topic of expertise.
There’s no better place to share this information in a conversational and easy to digest tone than in a blog! Your prospective customers can read about your insights and learn more about your products, services and good advice at their own leisure. Personally, I enjoy a well-written blog far more than a slick brochure when I want to learn about a company.
A business blog, when used effectively, can more meaningfully speak to the needs of a customer than a typical marketing brochure. Remember it’s not hard to create an interesting blog and improve your website for 2012 – especially with this wonderful little gift.
Click here to download your free Blog Editorial Calendar from Blog Energizer.
If you need some help in the content creation part of your blog, I can help! I’m in the final stages of completing web copy and web design resource package designed to give you step-by-step guidance to turn your website into a more effective income earning marketing tool. Fill in the form below – just your name and email – and I’ll be sure to let know as soon as the package is ready!
